Fast to fashionMy last career goal as the fashion communications director for Dillard’s was also the first goal for my role as Head Blonde in Charge of Bad to the Blonde. To say it short and sweet, to be a voice I needed to leave the boys. For 10 years, I was a motorsports reporter covering racing events trackside across the country. My resume includes event and television broadcasting from flat track, to arenacross and Supercross, and off-road racing. Surviving Sturgis seven times, reporting at the only U.S. Superprestigio to date, to shows airing on MavTV, SpeedTV, Fox Sports North and CBS Sports paint the much bigger picture. I also hosted videos as an on-camera talent and covered events like SEMA in the automotive world. I stood on the floor holding a mic in stadiums and arenas that hold tens of thousands of people but never on a runway.
The glass shoeI rarely got to dress like a woman and moto boots became my style signature. Literally, can’t tell you how many times I was given a men’s polo shirt and was told that I can’t wear my own clothes. Now female broadcasters are style symbols and dressed to the nines. This style blog was just the beginning, and the end, of a “nine to five”. I had a decade of on-camera experience and not even a year behind a desk, but I landed my first full-time job in fashion. As the fashion communications director for Dillard’s, my job included hosting fashion trend videos and TV style segments. Then I created a successful blogger meet-up event with 28 bloggers in El Paso. There was still one goal left to achieve and the experience would be needed in the future. I had not yet achieved was to host a fashion show nor was “blogger fashion show” popping up in a Google search.
Everyday is a fashion showProducing and hosting a fashion show is now on my resume thanks to Dillard’s Chandler Fashion Center. Exclusive invitations were sent to the best Phoenix bloggers, and I personally met each individual blogger for a fitting appointment to style two looks – a day/casual and night/holiday. Producing the event included a professional runway setup, changing area and DJ. I have hosted and reported events for a decade but nothing like this. Each blogger represented their brand in true fashion. For style bloggers, everyday is a fashion show and the world is a runway. The Phoenix Bloggers Fashion Show is the start of changing the stigma in style. Mic drop.
WAYF Freeport Chiffon Long Sleeve Snake Skin Print Wrap Midi Dress from Dillard’s. Dr. Martens 1460 Women’s Combat Boots in black patent leather from Dillard’s.Photo credit: Bassam Ziadeh
Be classy, sassy and a bit bad assy.